If you are in the SEO universe, you will know that the Google algorithm in St. Louis will accompany you throughout this exciting adventure, but for the most clueless, here we will make a brief introduction about possibly the most famous mathematical algorithm and that more broken produce worldwide. He will be in charge of deciding if you go first in the SERPs, second or if you go to the tenth page, so it is worth paying the necessary attention.
What is it and how does the Google algorithm work For SEO?
As in any algorithm, we are facing a SEO mathematical formula in St. Louis AviationWebDesign, which SEO in this case will be responsible for positioning the millions of websites that are in the world in the Google search engine. Thousands of experts from around the world have thoroughly studied this algorithm to try to decipher it and win the game, the problem comes when the algorithm changes more than one hundred times at the end of the year.
Google is always one step ahead of us and being smarter than it is a more than complicated task, so we recommend that you know perfectly how the different algorithms that SEO has developed to make things difficult for us and learn to live with they. We assure you that you will do much better.
Google Panda is an algorithm change focused mainly on quality content, rewarding those websites that offer useful and interesting content for users, placing them in the top positions of the rankings. It appeared for the first time on February 23, 2011, and did so through the big door, penalizing all those websites whose content was of low quality, that is, that it was too short, that it was duplicated from other websites, that it had faults spelling, that does not add value, etc.
The objective of Google Panda is to penalize those websites that were well positioned without contributing anything to users, so we recommend that if you are starting in the SEO world pay special attention to the content, and make sure it is quality content and own, that is well written, that is related to the theme of your website and that provides useful information to users.
If Panda focuses on the content, Google Penguin does so on the quality of the links. It arrived in April 2012, a year after Google Panda, which was a scourge to all those websites that after adapting to the changes introduced by Panda and getting to enhance the flight, plummeted again, this time for having a high content of poor quality links, which had been purchased at the checkbook or that came from link farms that did not provide any value.
It brought about important changes in the SEO landscape, giving value to the natural links that have been created providing real value, to the variety of anchor text used in a natural way, to the quality above the quantity and to the links that leave Some niche related to your theme.
In order not to be hit by the famous penguin, we recommend that you follow the guidelines set by Google and not massively link to your website. Check Google Webmaster Tools and check your link profile.
Hummingbird is Google is latest algorithm, launched in August 2013 and designed to analyze semantic search and SEO knowledge graph. It was a strong change, since unlike SEO Panda and Penguin, Google Hummingbird in St. Louis is not an update, but it is a completely new algorithm in St. Louis that uses some parts of the old algorithms and has introduced new ones. His arrival affected more than 90% of searches worldwide, there is nothing.
St. Louis SEO aims to improve conversational search, making you have to search less to access the results. It focuses on the intention in each user behind the search. You already know it, watch out for the hummingbird.